Gamification for the vending industry

Even though the topic of gamification is not the first one to come to mind during a brainstorming about vending machines – in this analog world there are many potentials that can be exploited! On the one hand, it is the nature of competition that technological developments gradually enter all areas of life, especially because customers expect this. On the other hand, gamification can help to realize turnover potentials easily that have not been exploited so far. Which ideas can be realized especially in vending is discussed by Dr. Christoph Budelmann in his current column for the Vending Management Magazine. Let yourself be inspired!