Small Quantities - High Price?
Mass customization is not only a trend in consumer markets but also become more relevant in business-to-business contexts. But how can manufacturers offer small quantities at attractive prices?
Key to success is the modularization of the most important components. This can mean realizing different basic functionalities with one standardized board. Utilization of cross-vendor standards can also help offering small quantities at attractive prices since single components can easily be replaced by compatible other ones.