The fourth industrial revolution is part of many discussions nowadays. In his latest column for Vending Management Christoph Budelmann describes which possibilities industry 4.0 can offer to the vending sector. Nevertheless, he emphasizes that many companies already have implemented applications by now and that is seen as a standard by customers today. Thus, a market differentiation is not really possible anymore if you solely rely on industry 4.0. That’s why we would like to encourage you to consider future trends in order to react to them in a timely manner.